World Famous Hello Kitty advances to new digital heights with SanrioTown launched last November 21. Typhoon Games, has partnered with Sanrio Wave HongKong Co. Ltd. to bring Sanrio characters to the next stage of their digital evolution. Sanrio Digital, a joint venture between the two companies, led to a complete renovation of the official online presence for Hello Kitty and friends, Sanriotown (http://www.sanriotown.com/), with new flash games, blog, photo, video and online shopping features embracing the social web.
Riding on the existing online community services such as forum and free e-mail as well as download services, new social networking features havebeen launched on Sanriotown, which already has a current user-base of almost 2 million world wide. The two most prominent of the newly introduced features are Kitty Shop and Dream Studio, while other features on the site like blogs, chat, message boards and avatars inject more fun into the social networking environment for users.
Kitty Shop is the online store where fans can purchase a wide range of Hello Kitty memorabilia.
Dream Studio is an advanced web technology that enables users to create and direct their own flash movies by simply uploading video, photos and MP3 music. With this new feature, users are able to indulge themselves with the latest online trends and embed their videos on their own website, blogs, or other community portals, creating an online networking community that is unique to Sanriotown.
In addition to the above, there will be other advanced and innovative entertainment products released. For example, a massive multiplayer Hello Kitty online game is currently in the final stages of development, bringing mature Hello Kitty fans and online gamers higher levels of difficulty, excitement and interaction.
It is amazing what the Internet can allow us to do today. When I was still a kid, I remember being an absolute fan of Little Twin Stars. My sister, Jenny, is an avid fan of Hello Kitty. While Jehan likes MyMelody a lot. Now we can re-kindle that feeling again.
As a major chunk of Sanrio fans are all grown up, professionals, and entrepreneurs right now, I hope SanrioTown will be inventive in their approach and recognize opportunities for revenue sharing, mobilizing its older and professionals fan-base or the characters it intends to market here.