Tuesday, August 31, 2010

News, Celebrity, Gaming, Travel, and Jobs are Yahoo! Top Search Categories for 1st Half 2010

The latest news information, celebrity gossip, vacation information, and jobs are most searched by Filipinos for the first half in 2001 via Yahoo! Philippines according to Arlene Aran Amarante, country sales directory of Yahoo! Philippines.

Yahoo! Top Searched Categories in the Philippines are:
(numbers indicated are popular keywords per category)

1. News is Information (4)
Yahoo! is the go to source for news information. The top searches show Filipinos using the Web to stay on top of news stories. These searches illustrate Filipinos desire for more details on specific stories and news makers.

2. Arts & Entertainment (8)
Entertainment searches also ranked high on the list of top searches, as the celebrity-driven country used the Web to explore both local and global showbiz. Many searched for information on their favorite stars and some used the Web to find updates on new movies, music and upcoming concerts.

3. Gaming (3)
Gaming proved to be another popular trend in the first half of 2010. Filipino gamers utilized Yahoo! to search for online games and new game releases. Searches even showed a need for gamers to get ahead with searches for gaming tips and cheat codes for popular games.

4. Travel & Hospitality (69)
During the summer months in the Philippines many turned to Yahoo! to search for travel and hospitality information. Based on this data, Filipinos seem to want to explore different parts of the world and their searches reflect this by including vacation spots both locally and abroad.

5. Business & Careers (50)
Throughout 2010 business and careers were on the minds of many Filipinos. The top searches show that many use the Web to research job opportunities within the country and abroad. Searches also reflect growth in the e-commerce industry.

Using Yahoo! Search data from January to July 2010, these top searches represent what matters most to Filipinos and offer insights that have proven to be useful to advertisers.

Other categories:

  • automotive (34)
  • electronics (21) 
  • finance (6)
  • flowers & candy (1)
  • food & beverage (2)
  • government (3)
  • health & beauty (1)
  • home & garden (3)
  • Internet & computing (25)
  • lifestyle (2)
  • mass merchants (8)
  • matrimony (1)
  • professional services (6)
  • real estate (3)
  • references (1)
  • science & technology (1)
Sorry folks, was not given actual keywords as they are bidded upon and may affect current value.

Thursday, August 26, 2010

Get a free delegate pass: PR2.0 - 17th National Public Relations Congress

The Public Relations Society of the Philippines (PRSP) is organizing the 17th National Public Relations Congress on September 23 and 24, 2010 at the Grand Ballroom, InterContinental Manila, Makati City with the theme, “PR2.0 Build. Engage. Deliver.

The theme revolves around the rapid changes in the practice of PR and communications with the advent of personalized communications and social media, and the challenges and opportunities in building brands and communities of advocates, in audience and consumer engagement, and in delivering value and results to the organization and the community at large.

They are giving away two (2) delegate passes to this event.

Should you like to participate and hope to get one of the passes, this is what you have to do:

Post a comment to this blog entry and give me the url link where your entry can be found.
Deadline for submission of entries is on September 15, 2010.

Two winners will be chosen based on:

  • First winner shall be based on most number of Facebook likes or thumbs up from readers. Deadline for counting of likes will be on September 17 (before 12 midnight).
  • Second winner will be based on the blog post story - why do you want to attend the summit.
The 2 winners who will get one delegate pass each shall be posted here on or before September 18.

I hope you can join and see you at the PR2.0 - 17th National Public Relations Congress.

Search Profile Index by 4th Media I.T. Corp. is a media sponsor in this conference.