I dressed up my Toitoi fluff to actively pitch the upcoming Social Networking & eBusiness Conference this April 23 & 24 so that those whom we get to pet, give gifts, and harvest Easter eggs from will get to see it.
I first tried this out last year as Toitoi promoted my book Blogging from Home.
So if you have a Fluff, make it work for you like promoting your blog or any other project.