Thursday, July 30, 2009

Impact of Social Networks on Public Relations

Last April 30, I delivered a sidebar talk during the 1st general membership meeting of the Public Relations Society of the Philippines at Ascott Makati. My talk was about the "Impact of Social Networks on Public Relations".

I think PR people face a big challenge today as their clientele use social networks more to provide updates and get direct feedback from users. This presents both an opportunity and a risk as well. In addition, it also challenges the future role of this profession as users become PR themselves.

Public relations people today need to savvy in blogging and social networking in order to interact better using this medium.

EON's Junie Del Mundo also delivered a talk on corporate social responsibility which I found to be very interesting.

“Building Trust in a Connected World”
I got invited by Qartas Corporation to be one of the resource persons this August 4 from 2-5pm at the Balmori Room of the Manila Peninsula Hotel.

My 30-minutes talk will be about “Embracing the New PR: How Corporate Blogging and Social Media can help in traffic generation and brand building”.

Qartas Corporation in cooperation with Galileo by Travelport have gathered the top executives of the travel industry to discuss how they can maximize the use of the internet to grow their business, how having a trust mark (Sure Seal) helps in increasing conversion rates, and address the growing concern on internet fraud.

My talk will focus on how corporate blogging and social media like Friendster, Facebook, LinkedIn, and MySpace can help promote brands and increase site traffic.

Many thanks to club member Jovel Cipriano for considering me to talk on this topic!

This coming August 10 to 12 as well, I will have a workshop where one of my topics is about blog marketing & advertising and social network marketing & advertising.