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If you are marketing a new product or service to a prospect who hardly knows you, it is not easy to get a quick buy-in especially if the person has a lot of options.
However, if what you are doing right now is something that you will specialize in over the long term, I believe the following are a must.
#1 Invest in yourself.Your clients will need to buy into you as a leader. You need to show that you are passionate about what you do and not just after a quick buck.
Share what you are doing to grow yourself as a specialist, expert, and as a leader, in your field.
Improve yourself as a communicator, speaker, salesperson, leader, and coach. The more equipped you are, the more you will be capable of building your momentum.
#2 Increase your influence.Your prospects will need to buy into your vision and what you stand for.
Form win-win partnerships and alliances with people who can help you reach out to a bigger market rather than doing everything on your own.
#3 Build momentum.Create competitive products and services that can add value and help your clients realize their targets.
You will need to have a sequence of activities, programs, projects, products, service, events, in the pipeline. Each one will help build momentum to the next one.
When you stop mid-way and try reactivating again, remember that you already lose momentum and need to start over again.